In an industry growing increasingly competitive, breweries, bars and restaurants need exemplary service in order to gain loyal, recurring customers. This service starts with you and the knowledge and service skills you have. Our Certified Beer Server class will equip you with both the knowledge and know-how to give expert beer service to your patrons while making sure you are maximizing your businesses profit margins through beer. This two-day course will give an in-depth look at beer service including keeping and handling beer, glassware selection, proper pouring techniques as well as using and maintaining draft systems. As retail professionals we know the best way to sell beer is to know the styles and how to describe them effectively. Beer Styles and flavour evaluation will be taught from both a retail and judge point of view giving you the tools to sell your beer effectively and increase your margins. This course will give you the sales tools, beer knowledge and service skills to sell beer with confidence and elevate your customers experience.
Lucas Mader has worked retail beverage alcohol for the greater part of five years and is the Beer Manager at Bishop’s Cellar. Before landing his job at Bishop’s Cellar he worked in draught system management as well as the restaurant and hospitality industry.
Between running the growler station and keeping customers up to date with the latest local and international craft selections, he finds time still to educate staff and go on buying trips to build relationships, connecting new breweries to the region.
Lucas is a Certified Cicerone as well as a BJCP Recognized Judge. He has recently judged the Atlantic Canadian Beer Awards as well as some homebrew competitions. Very well rounded, Lucas has also completed level 3 of WSET.
Evan has been working in the beverage industry for over 7 years, recently joining the ranks of Product Specialist at the NSLC, after working over 2 years at The Port by the NSLC working under some of the most accomplished Sommeliers in the Province. Evan spends his time at work leading tastings, educating staff on new products, as well as bringing in new top shelf products to generate higher sales targets. As a Certified Cicerone, Evan has been able to consult restaurants on upgrading their wine and beer lists. He’s also judged the Atlantic Canadian Beer Awards, judging beers from all over the Maritimes.
Sprits and Other Beverages
Beverage alcohol culture has become much more diversified. In this section, students will learn about the major white spirits (gin, vodka, eau de vie, grappa, tequila, sake) of the world as well as the major brown spirits (scotch, whiskey, rye, rum, bourbon and brandies).
Students will learn various production methods, differentiation in quality products, how to taste spirits, and the general principles of mixing drinks and cocktails. Students will also learn in depth about the production, and various styles of beer. Matching of beer and food will also be addressed.